Bumble Confirms Advertisement Featuring Serena Williams Will Air Through SuperBowl
Bumble confirmed that an innovative new ad featuring their most recent celeb lover Serena Williams will debut during basic 1 / 2 of the SuperBowl.
In accordance with AdWeek, Bumble teased a strategy because of the football star, admitting that it would coordinate making use of SuperBowl, although it was not clear as long as they had been intending to air an advertisement during the online game, one of several most-watched yearly occasions from inside the U.S. (and another of the most high priced ad purchases). Bumble has now verified their first SuperBowl advertisement will function Serena Williams and their brand-new campaign “golf ball is in Her Court.”
Bumble, a female-friendly dating app, is actually seriously interested in the female-empowerment purpose. Over the last number of years, the brand has actually debuted choices that appeal especially to women, such as for example partnering with Moxy Hotels to provide BumbleSpot â proven areas where Bumble customers can satisfy for times, profession networking, or potential new relationships – in order to develop safe places for australia single ladies.
The advertisement with Williams will function her rise to celebrity, “not only as a specialist tennis celebrity but as operator, character product, spouse and mama,” per AdWeek. The location was created by a mostly feminine team and guided by A.V. Rockwell, an award-winning screenwriter and manager whose work tackles issues on race and oppression.
The content from the ad should motivate women to take control of their particular tales, something Bumble might passionate about through the debut of the dating app, providing women the energy to make the basic action.
In a teaser movie your SuperBowl offer, that may air February 3rd, Bumble granted a look of what to expect.
“We’re residing some sort of and culture in which people are starting to see in another way and starting to recognize that we have been just like strong and just as smart and merely as smart and just because businesslike as some other male in this world,” Williams states in front of the digital camera, which in turn pans to her offering a ball in a vacant court. “and today you need to show up and inform the tale the way in which it should be advised.”
AdWeek noticed that the female-forward Bumble advertisement campaign is uncommon for a SuperBowl, which is these a male-dominated room, and much more unlikely that a typically female staff would produce these types of a SuperBowl advertisement.
“There are so many ladies who are willing and eager [to be involved when you look at the ultra Bowl], and every woman involved [in Bumble’s place] had much enthusiasm,” Bumble main brand policeman Alexandra Williamson told AdWeek.
She continued to express: “People will see another part to Serena if this offer goes alive, and I also would attribute that to an all-female staff working on it.”